2027 Exhibitor Application

CONTRACT FOR EXHIBIT SPACE - 2027 AFCA CONVENTION

INDIANA CONVENTION CENTER - INDIANAPOLIS, INDIANA

FEBRURAY 14-16, 2027

This application for exhibit space is subject to the AFCA Exhibitor Terms and Conditions. Once you submit this application you will be sent an invoice.  Acceptable payments are wire transfer, credit card or check. All payments must be in US funds. If you would prefer to pay by check, please mail your check for the full amount, made payable to the American Football Coaches Association, to: AFCA Exhibit Space – 100 Legends Lane – Waco, Texas 76706. AFCA Federal Tax ID Number: 02-0232424. Exhibit space assignments will be made based on your choice, as nearly as possible, on the date that the application and full payment is received. If you have any questions, please email [email protected] or call 254-754-9900.

  • Wave 1 – Sponsors – June 1, 2026
  • Wave 2 – 30' x 30’ Exhibit Booths or larger – July 13, 2026
  • Wave 3 – Legacy Exhibitors (exhibited 10 or more years) – August 10, 2026
  • Wave 4 – Returning Exhibitors (exhibited 1 to 9 years) – September 8, 2026
  • Wave 5 – New Exhibitors – October 5, 2026

Exhibit Hall Dates - February 14-16, 2027

Fields marked with an * are required.

Please verify that you have checked the “I'm not a robot” checkbox.

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Exhibitor's Reminders

  1. Complete this application and submit with Exhibitor Booth Selection (1st, 2nd and 3rd choices), Agree to AFCA terms of contract.
  2. AFCA will communicate that they have accepted payment (in US funds) - acceptable payments are wire transfer, credit card or check.
  3. Contact Diane McPheeters ([email protected] or 254-754-9900) for questions or concerns about Exhibits.
  4. Submit Housing request via AFCA Housing once confirmation email has been received for payment. Suite requests can be made through Fastbreak Travel, LLC. (Housing opens July 2026)
  5. Receive "Service Kit" from The Freeman Company along with other vendor service order forms. 
  6. Contact Amy Lain ([email protected] or 254-754-9900) for any additional meeting space inquiries.
  7. Make any credential name(s) changes by January 22, 2027.  

Make checks payable (US funds) to: The American Football Coaches Association

AFCA - Attn: Exhibits
100 Legends Lane
Waco, TX 76706

Exhibit Booth Pricing

10' x 10' Standard Booth
$2,000
10' x 10' Premium Booth$2,500
10' x 20' End-Cap$5,000
10' x 30' $7,500
20' x 20' Island *$9,500
20' x 30' Island *$12,000
30' x 30' Island *$14,500
30' x 40' Island *$18,000
30' x 50' Island *$22,500
30' x 60' Island *
$25,500

* Bay and Island will not have a back or side drape(s)

What is Happening in the Exhibit Hall?

  • Entrance for General Sessions is in the Exhibit Hall
  • Registration is in the Exhibit Hall
  • Skills and Drills demonstrations (Sunday and Monday)
  • Coaches Panel in the Exhibit Hall
  • Educational Endzone Sessions (Sunday and Monday)
  • Performance Lab - Strength & Conditioning Educational Area
  • Career Center is located in the Exhibit Hall
  • Monday complimentary lunch for members (11:30 AM to 1 PM)

Company Information

If your business has previously done business under a different company name, please list, so we can update our database.

Please list the company name you would like to appear on all publications (i.e. Exhibit Booth Signage and Convention Program)

Please select up to 3

A.I.
Analytics
Artificial Turf
Audio/Video
Bags/Cases/Trunks
Championship Rings/Trophies
Decals/Emblems
Digital Playbook
Disinfectant/Sanitizer
Education
Field Equipment
Field/Stadiums
Financial/Wealth Management
Football/Football Equipment
Footwear
Fundraising/Promotions
Graphics/Signs
Laundry Equipment/Supplies
Mobile Instructional Equipment
Protective Gear
Recruiting Service
Scouting
Sports Medicine/Therapy/Wellness
Strength & Conditioning/Athletic Performance
Technology/Mobile Tech/Communications
Training
Travel/Transportation/Hospitality Services
Uniform/Apparel

If your company plans to utilize the services of any independent contractor(s) other than The Freeman Company, the official general service contractor designated by the AFCA.

Yes

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Primary Contact Information

Please use the following format:  (xxx) xxx-xxxx

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On-Site Contact Information

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On-Site Contact Information

If your On-Site Contact is the same as your Primary Contact, no need to fill this out.

Please use the following format:  (xxx) xxx-xxxx

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Published Information
The information you provide will be published on our website, APP and Convention Program.

If you prefer not to list an individual, please submit N/A.

If you prefer not to list an individual, please submit N/A.

Please provide a brief description of your company.

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Broadcasting Needs
Exhibitors cannot conduct any live or taped video or audio broadcasts from their booth space or from anywhere else in the venue without written consent of the AFCA. Requests should be submitted to Diane McPheeters, [email protected] by January 10th if any desired photography, video, or audio taping opportunity. Exhibitors cannot photograph or video record any booth other than their own.

Yes

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Booth Selection
Please pick 3 booth choices. Booth assignments are based on the order the AFCA receives them in and have received payment. If you have questions please reach out to Diane McPheeters 254-754-9900 or email [email protected]

10' x 10' Standard Booyh$2,000
10' x 10' Premium Booth$2,500
10' x 20' End-Cap$5,000
10' x 30' $7,500
20' x 20' Island$9,500
20' x 30' Island$12,000
30' x 30' Island$14,500
30' x 40' Island$18,000
30' x 50' Island$22, 500
30' x 60' Island$25,500

Islands will not have a side or back drape(s). End cap booths will not have side drape (aisle side).

Custom booth configurations are available. Please contact [email protected] or call 254-754-9900 for more information.

Exhibitor Check-In & Set-UpExhibit Hall Hours
Friday, February 12th: 8 AM to 6 PMSunday, February 14th: 9 AM to 5:30 PM
Saturday, February 13th: 8 AM to 6 PMMonday, February 15th: 9 AM to 5:00 PM
Sunday, February 14th: 7 AM to 8:30 AMTuesday, February 16th: 9 AM to 12 PM

* All booths must be ready by 8:30 AM on Sunday, February 14th.

Exhibitor Move-Out is Tuesday, February 16th beginning at 12 PM. 

If you have extenuating circumstances causing you to move-out early, The Freeman Company will be able to dismantle your booth space at your (the exhibitor) expense.

WHAT IS INCLUDED IN MY BOOTH PACKAGE? A 10’ x 10’ booth will be set with 8’ high blue and red back drape and 3’ high blue side drape, a standard one-line identification sign (7"x44"), Compliant liability insurance, which meets all of the AFCA and Convention Center requirements, book within the AFCA Housing Room block (based on availability), ability to book meeting room space in the hotels outside of show hours, pending AFCA approval.  

All Exhibit booths are NOT carpeted and does NOT come with table and chair(s).

Additional credentials may be purchased by the exhibitor in advance for $50 each.

Any Credential name changes must be made by January 22, 2027.  There will be a $10 per Credential name change fee starting February 1, 2027. 

We will do our best to assign you one of your booth choices; however, there may be a situation where we ask for more choices due to booth assignments.    

Click the Exhibit Hall map to view in Full Size.


Please list in order your 1st choice booth number, 2nd choice booth number and 3rd choice booth number.

If you are needing more than one 10' x 10'; for example a 10' x 20' please list the 2 booths you would like. 


Please list in order your 1st choice booth number, 2nd choice booth number and 3rd choice booth number. 

If you are needing more than one 10' x 10'; for example a 10' x 20' please list the 2 booths you would like.

Please list in order your 1st choice booth number, 2nd choice booth number and 3rd choice booth number.

If you are needing more than one 10' x 10'; for example a 10' x 20' please list the 2 booths you would like.

Exhibitor Credentials
Please submit a number and list of names for your Exhibitor Registration. Additional credential(s) can be purchased for a $50 per credential. Please have all names submitted by January 10, 2027. If you have changes after February 1, 2027, you will be charged a $10 on-site printing fee per credential.

Please indicate how many credentials you will need.

10' x 10' Standard4 included
10' x 10' Premium6 included
10' x 20' End-Cap6 included
10' x 30' Island8 included
20' x 20' Island12 included
20' x 30' Island14 included
30' x 30' Island18 included
30' x 40' Island20 included 
30' x 50' Island22 included
30' x 60' Island24 included

Please submit First and Last Name for each credential. If you do not know the names yet, please use this format:  

First Name:  Company Name

Last Name:  1 (2, 3, 4, 5, etc.)

Additional badges(s) can be purchased for a $50 fee per badge.  Please have all names submitted by January 22, 2027.  There will be a $10 per Credential name change fee starting February 1, 2027. 

First Name Last Name

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Agreement of Terms
Please review the 2027 AFCA Convention Contract.

By clicking the box, I warrant that I am the authorized representative of the entity listed above (“Exhibitor”). I have read and understand, and Exhibitor hereby agrees to abide by the attached AFCA Convention Exhibitor Terms and Conditions which are incorporated into this application by reference as if fully set forth herein (the “Agreement”). 


Upon receipt of Exhibitor’s full payment by the applicable deadline and AFCA’s issuance of a space confirmation, this Agreement will be binding on Exhibitor and AFCA in accordance with the terms herein. Exhibitor understands that acceptance of Exhibitor at the convention in no way implies endorsement by AFCA of Exhibitor’s products, equipment, and/or services.


2027 AFCA Convention Agreement of Terms

I agree to the 2027 AFCA Convention Agreement of Terms