1. Complete this application and submit with Exhibitor Booth Selection (1st, 2nd and 3rd choices), Agree to AFCA terms of contract.
2. AFCA will communicate that they have accepted payment (in US funds) - acceptable payments are wire transfer, credit card or check.
3. Contact Diane McPheeters ([email protected] or 254-754-9900) for questions or concerns about Exhibits.
4. Submit Housing request via AFCA Housing once confirmation email has been received for payment. Suite requests can be made through Resquest ([email protected])
5. Receive "Service Kit" from The Freeman Company along with other vendor service order forms. 
6. Contact Madison Quiggle ([email protected] or 254-754-9900) for any additional meeting space inquiries.
7. Make any credential name(s) changes by December 10, 2025.  

Make checks payable (US funds) to: The American Football Coaches Association

AFCA - Attn: Exhibit Space
100 Legends Lane
Waco, TX 76706

Exhibit Booth Pricing

* Bay will not have a back or side drape(s)

What is Happening in the Exhibit Hall?

• Registration is back in the Exhibit Hall
• Skills and Drills demonstrations (Sunday and Monday)
• Educational Endzone Sessions (Sunday and Monday)
• Job Board is now located in the Exhibit Hall
• Interview Area available by Job Board
• Monday complimentary Free lunch with coupon (11:30 AM to 1 PM)
• HEAD COACHES PANEL, Monday 4:30 PM to 5:30 PM in the Educational Endzone Area
• ALL EDUCATIONAL SESSIONS will be in the Exhibit Hall on Tuesday at the Skills & Drills Field and the Educational Endzone.

If you have previously done business under a different company name, please list, so we can update our database.

Please list the company name you would like to appear on all publications (i.e. Exhibit Booth Signage and Convention Program)

Please upload your company logo (if we don't already have it, jpg or png file, please)

Please select up to 3

If your company plans to utilize the services of any independent contractor(s) other than The Freeman Company, the official general service contractor designated by the AFCA.

Please use the following format:  (xxx) xxx-xxxx

If your On-Site Contact is the same as your Primary Contact, no need to fill this out.

Please use the following format:  (xxx) xxx-xxxx

If you prefer not to list an individual, please submit N/A.

If you prefer not to list an individual, please submit N/A.

Please provide a brief description of your company.

Bays will not have a side or back drape(s). End cap booths will not have side drape (aisle side).

Custom booth configurations are available. Please contact [email protected] or call 254-754-9900 for more information.

* All booths must be ready by 8:30 AM on Sunday, January 11th.

Exhibitor Move-Out is Tuesday, January13th beginning at 12 PM.

WHAT IS INCLUDED IN MY BOOTH PACKAGE? A 10’ x 10’ booth will be set with 8’ high red back drape and 3’ high red side drape, a standard one-line identification sign (7"x44"), Compliant liability insurance, which meets all of the AFCA and Convention Center requirements, book within the AFCA Housing Room block (based on availability), ability to book meeting room space in the hotels outside of show hours, pending AFCA approval.  

All Exhibit booths are NOT carpeted and does NOT come with table and chair(s).

Additional credentials may be purchased by the exhibitor in advance for $50 each.

Any Credential name changes must be made by December 10, 2025.  There will be a $10 per Credential name change fee starting January 1, 2026. 

We will do our best to assign you one of your booth choices; however, there may be a situation where we ask for more choices due to booth assignments.    

Click the Exhibit Hall map to view in Full Size.

Please list in order your 1st choice booth number, 2nd choice booth number and 3rd choice booth number.

If you are needing more than one 10' x 10'; for example a 10' x 20' please list the 2 booths you would like. 

Please list in order your 1st choice booth number, 2nd choice booth number and 3rd choice booth number. 

If you are needing more than one 10' x 10'; for example a 10' x 20' please list the 2 booths you would like.

Please list in order your 1st choice booth number, 2nd choice booth number and 3rd choice booth number.

If you are needing more than one 10' x 10'; for example a 10' x 20' please list the 2 booths you would like.

Please indicate how many credentials you will need.

Please submit First and Last Name for each credential. If you do not know the names yet, please use this format:  

First Name:  Company Name

Last Name:  1 (2, 3, 4, 5, etc.)

Additional registration(s) can be purchased for a $50 fee per registration.  Please have all names submitted by December 10, 2025.  There will be a $10 per Credential name change fee starting January 1, 2026. 

By clicking the box, I warrant that I am the authorized representative of the entity listed above (“Exhibitor”). I have read and understand, and Exhibitor hereby agrees to abide by the attached AFCA Convention Exhibitor Terms and Conditions which are incorporated into this application by reference as if fully set forth herein (the “Agreement”). 

Upon receipt of Exhibitor’s full payment by the applicable deadline and AFCA’s issuance of a space confirmation, this Agreement will be binding on Exhibitor and AFCA in accordance with the terms herein. Exhibitor understands that acceptance of Exhibitor at the convention in no way implies endorsement by AFCA of Exhibitor’s products, equipment, and/or services.

2026 AFCA Convention Agreement of Terms